soluck
2024
Branding
Web Design
SoLuck is a crypto-based social platform that rewards Web3 users with mini games.
Blending entertainment with blockchain, SoLuck creates a playful space for users to engage, explore, and connect — all within a gamified ecosystem.
SoLuck was designed with a bold and playful spirit.
Targeting a younger Web3 audience, the visual identity embraces high-energy tones and a sense of fun. The goal was to create an atmosphere that sparks curiosity and excitement, encouraging users to dive into a gamified world that feels both fresh and familiar.
The SoLuck logo takes inspiration from the shape of a die — a timeless symbol of chance and play.
The number 2 was intentionally chosen to evoke a sense of competition and interaction, as most games require at least two players. This subtle reference supports the social and multiplayer nature of the platform.
Its bold, rounded shape — outlined like a sticker — adds a tactile, collectible feeling, reminiscent of retro arcade aesthetics. This visual language makes the logo feel both playful and dynamic, while remaining highly recognizable and adaptable across mediums.
bro this fonts is giving LinkedIn energy, get it off.
fr fr, we need something that’s like… fun but doesn’t scream Comic Sans.
wait, check out Lexend. lowkey clean but kinda round, yk?
dayyum. lock it in.
